The Science

*1. Silicones

Science: Silicones like dimethicone, cyclopentasiloxane, and amodimethicone form a protective layer around the hair shaft. This layer smooths out rough cuticles, reducing frizz and enhancing shine.

Benefits:

  • Smooths Hair: Creates a sleek, shiny finish by filling in gaps in the hair cuticle.
  • Protects: Shields hair from heat damage and environmental stressors.
  • Detangles: Helps with combing and reduces breakage.

*2. Keratin

Science: Keratin is a fibrous structural protein that makes up a significant portion of your hair. Hair products with hydrolyzed keratin or keratin amino acids can penetrate the hair shaft and help repair and strengthen it.

Benefits:

  • Strengthens: Reinforces the hair structure, making it less prone to breakage.
  • Repairs: Helps to restore hair’s natural protein balance.
  • Smooths: Provides a smoother surface and reduces frizz.

*3. Hydrolyzed Proteins

Science: Hydrolyzed proteins, such as hydrolyzed wheat, silk, or soy proteins, are broken down into smaller molecules that can penetrate the hair shaft more effectively.

Benefits:

  • Conditioning: Adds moisture and strength to the hair.
  • Repair: Helps to rebuild damaged areas of the hair shaft.
  • Volume: Can improve hair texture and body.

*4. Essential Oils

Science: Essential oils like argan oil, coconut oil, and jojoba oil are rich in fatty acids and vitamins that nourish and condition the hair.

Benefits:

  • Moisturizes: Penetrates the hair shaft and scalp to provide deep hydration.
  • Shines: Enhances natural shine without being greasy.
  • Strengthens: Contains antioxidants and vitamins that protect and strengthen hair.

*5. Humectants

Science: Humectants like glycerin and hyaluronic acid attract moisture from the environment into the hair and retain it.

Benefits:

  • Hydrates: Keeps hair hydrated by drawing moisture from the air.
  • Smooths: Helps to prevent dryness and frizz.
  • Softens: Improves hair texture and manageability.

*6. Heat Protectants

Science: Heat protectants contain ingredients like dimethicone, cyclopentasiloxane, or polymers that form a protective barrier on the hair.

Benefits:

  • Prevents Damage: Shields hair from high temperatures during styling.
  • Reduces Breakage: Minimizes heat-induced damage and breakage.
  • Enhances Results: Helps achieve a smoother, straighter finish.

*7. pH-Balanced Formulations

Science: The pH of hair products affects the hair’s cuticle. Products with a pH close to that of hair (around 4.5-5.5) help to keep the cuticle smooth and closed.